Product Marketing Content Specialist in Concord, NC at ACN Jobs

Date Posted: 7/5/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Concord, NC
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    7/5/2018

Job Description

JOB SUMMARY: This is a product marketing position with emphasis in and responsibility for content creation across all communication channels, including but not limited to social media, web, email, print, SEO, media relations, blogs, etc. As a content marketing specialist, you will be creating, managing and publishing various forms of digital content to support product marketing programs and communications. This position will focus on creative content creation that strengthens and expands the company's brands, with a strong emphasis on achieving SEO and online reputation goals.


CORE RESPONSIBILITIES:

  • Create engaging and creative content of various forms (email, articles, blogs, social media, images, videos, etc.) that supports overall content marketing and company objectives for the ACN portfolio of products and services
  • Ability to brainstorm and conceptualize new forms of content and communications campaigns for products and services
  • Ability to react quickly to messaging and strategy changes
  • Assist with managing of editorial communications calendar
  • Create, execute, and measure content marketing and communication campaigns to ensure that they are carried out effectively and meet defined strategic goals over the short-, medium-, and long-term
  • Provide clear, strategic direction to the creative services team to develop graphic elements related to campaign initiatives
  • Research and analyze trending and competitive content within the industry and stay up to date on the latest content marketing trends
  • Publish content on social channels and send emails through Pardot

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Exceptional communications skills, verbal and written
  • Self-motivated and able to work in an organized way in an extremely fast-paced environment with minimal supervision
  • Proficient in MS Office applications; creative PPT or Keynote skills desired
  • Exceptional copywriting experience across various channels
  • Strong time management with ability to meet deadlines
  • Understanding of drip marketing and hands-on experience in Email marketing platforms such as Pardot, Constant Contact or ExactTarget
  • Strong understanding of B2B and B2C marketing trends
  • Working knowledge of HTML, CSS, CMS systems such as WordPress
  • Keen sense of tone of voice and how to write consistently for a brand

OTHER REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications or related field
  • 1-5 years’ work experience in content marketing with an emphasis on content creation
  • Ability to work in a matrix management organization and to effectively take direction from and collaborate with peers

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