Product Marketing Manager in Concord, NC at ACN Jobs

Date Posted: 11/6/2018

Job Snapshot

Job Description

JOB SUMMARY: The Product Marketing Manager will be a hands-on leader to enhance product marketing efforts for the US. He or she will possess a well-rounded portfolio of skills, including a passion for product marketing, outstanding written and verbal communication skills and the ability to function at a high level under tight, changing deadlines. This individual will need to be able to build strategic relationships with internal and external partners and take tasks and projects from concept to implementation, oftentimes managing both strategy and tactics within an entrepreneurial environment. 

CORE RESPONSIBILITIES:  

  • Conceptualize and implement marketing programs and messaging that drives customer acquisition and retention across ACN’s product lines 
  • Work closely with Product and Customer Care teams to create compelling promotional offer grids to support loyalty, retention or save efforts
  • Work closely with product management teams to determine marketing and communication strategies for the ongoing promotion of existing products as well as coordinating the launch of product enhancements and new product lines.
  • Manage and communicate pricing updates within ACN’s communication channels 
  • Plan and organize the communication calendar according to the agreed upon communication strategy
  • Define & refine key value propositions for ACN’s product portfolio 
  • Communicate the value proposition of the products and services to the sales team and develop the sales tools and marketing collateral that support the selling process. 
  • Create and maintain up-to-date training materials (in the form of presentations, videos and webinars) for ACN’s product lines, by transforming complex information to be easily digestible to a diverse sales team. 
  • Build customer journeys and manage email and social media communications deployment and execution
  • Execute website content updates through a CMS and post blog articles
  • Work closely with business development and engage with key Partner relationships
  • Partner with and provide clear direction to the Creative team to produce effective marketing material 
  • Monitor, review and report on product marketing activity and results.
  • Attend regional ACN Events, as needed, to provide marketing support to the IBO channel

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:   

  • Effectively collaborates with peers and cross functional departments
  • Thinks strategically and develop marketing plans, with a willingness to tactically execute
  • Is skilled in copywriting across multiple marketing mediums including email, website, social media, etc.
  • Extracts information from various sources and turns that information into clear communications that meet the intended goal(s) 
  • Prioritizes multiple projects to meet overall business needs
  • Must be entrepreneurial minded and thrive in a fast-paced environment where priorities may shift quickly 
  • Strong organizational and project management skills
  • Manages time, works under pressure and delivers on tight deadlines 
  • Is goal-oriented and accountable
  • Is a self-starter
  • Has working knowledge MAC and/or PC operating systems and hardware
  • Understands the customer lifecycle and has experience with journey building and marketing automation software
  • Has experience building customer loyalty and retention programs

OTHER REQUIREMENTS

  •  Experience in the telecommunications, wireless and/or energy (natural gas and electricity) industries is a plus. 
  • Experience using Keynote and/or PowerPoint to develop engaging presentation materials.
  • Experience using WordPress, Joomla or other web CMS systems

ESSENTIAL FUNCTIONS

  • The employee must occasionally lift and/or move up to 10lbs. 
  • Specific vision abilities required by this job include close vision
  • The employee is regularly required to talk and hear
  • The person in this position needs to occasionally move about inside the office 

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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