Mgr Social Media in Concord, NC at ACN Jobs

Effective Date: 2020-01-16

Job Snapshot

  • Employee Type:
    Regular Full-Time
  • Location:
    Concord, NC
  • Effective Date:

Job Description

 COMPANY SUMMARY: ACN is one of the world’s largest direct sellers of telecommunications, energy and other essential services, headquartered in Concord, North Carolina. We have global operations in 27 countries and have been rapidly growing since being founded in 1993. We are a privately-held, growth-oriented company that embraces entrepreneurial thinking, quick action, spirit and teamwork!  


JOB SUMMARY: This is a digital marketing position with emphasis in and responsibility for Social Media marketing, digital content marketing and online reputation management. You will be the in-house strategic and tactical expert for these types of digital efforts, supporting and collaborating with MarCom, Direct Sales and Product Marketing. As the Social Media Manager, you will be responsible for building independent social media strategies or as part of larger marketing campaigns, and engage on a daily basis with our online community in creative and transformative ways, while strengthening and expanding the company's brand and reach.  



· Create overarching social media marketing campaign strategies and workflow that will provide a framework for future initiatives  

· Define and own social media and online reputation management policies, as well as engagement guidelines, for both corporate and our Independent Business Owner channels  

· Develop an editorial calendar, manage digital assets, brainstorm, conceptualize and write content for the ACN brand and its sub-brands  

· Create, execute, and measure social media campaigns to ensure that they are carried out effectively and meet defined strategic goals over the short-, medium-, and long-term.  

· Responsible for developing strategic social content to support our social marketing efforts, monitoring and responding to consumers on our social channels, and social listening relative to our brands and key products/categories  

· Recommend and manage paid social media ad placement, manage social media budget and report on ROI and engagement with all ad placements.  

· Monitor trending social topics to inform content strategies and adapt target audiences.   

· Source and leverage user-generated content across social media channels as well as integration into other relevant digital channels including website and email.   

· Identify loyalists, detractors, advocates & influencers in the space to draw customer insights, solidify relationships and amplify social content relevant to the brand.  

· Grow an active and engaged following/community on all managed social media platforms such as Facebook, Instagram, Twitter, YouTube, Vimeo and LinkedIn.  

· Partner with MarCom & Product Marketing to aid in other forms of content marketing strategy and execution in channels such as email, web, blog posts, videos, etc.  

· Provide clear, strategic direction to the creative services team to develop graphic elements related to digital marketing initiatives  

· Responsible for in-house online reputation management  



· Exceptional communications skills, verbal and written   

· Self-motivated and able to work in an organized way with minimal supervision  

· Proficient in MS Office applications; creative PPT or Keynote skills desired  

· Copy-writing experience  

· Strong time management with ability to meet deadlines  

· Strong attention to detail  

· In-depth knowledge of social media platforms such as: Facebook, Twitter, Instagram, LinkedIn, YouTube and Vimeo, and management software such as Social Studio by Salesforce, Sprinklr, Falcon, Spredfast or Hootsuite  

· Understanding of social media publishing, monitoring and analytic tools; ability to analyze and interpret metrics and translate them into strategic decisions.  

· Demonstrated understanding of drip marketing and social media campaign management; portfolio of sample campaigns with measured results required  

· Strong understanding of B2B and B2C marketing trends, especially in social media  

· Ability to plan and manage a digital communications calendar  

· Working knowledge of HTML, CSS, CMS systems such as WordPress  



· Bachelor’s degree in Business, Marketing, Communications or related field.  

· 5+ years work experience in digital marketing with an emphasis on primarily in-house social media, SEO, online reputation management, blogging, email marketing.  

· Ability to effectively take direction from and collaborate with peers.  

· Direct Sales or telecommunications experience a plus.